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The business
Dark Kitchen is a place where the cuisine of several restaurants is united in one place. We focus on the production process and eliminate costs such as lounge area and unproductive time. The focus of the business is Delivery, facilitating logistics for the restaurant, which should only be concerned with the production process of the meal, we can consider ourselves the “waiter” of delivery.
Customer Segment
The Fantasma Kitchen customer segment is made up of People who own restaurants and are looking for an optimized space that concentrates their activity on the operation, focusing on online services and delivery.
The restaurant does not offer a face-to-face experience and is aimed only at delivery.
Value offer
Our proposal for value comes down to cost savings. For this, we thought of providing our own courier service, so that the delivery fees charged are avoided, as they are very high costs. Also, regarding the expenses of the place, each restaurant must provide a small percentage of its profit. This way, expenses will not be excessive, helping to keep our customers happy. All being very well informed and negotiated. In addition, we will provide standard equipment for all kitchens, thus contributing to the infrastructure of the place and making it easier for our customers.
Channels
The ghost kitchen wants to stay close to the customer and, therefore, we will work with communication channels that are effective in the relationship with the public, such as social networks and the internet, mainly to promote our business.
The delivery application is essential for the business to happen, as that is where customers will place their orders. The delivery service of motoboys is also essential, as they have direct contact with the customer at the time of delivery.
source of income
We will perform attractive combos. Whenever possible, we will make promotions to delight customers and make them always “curious” about what we will offer. Promotions on delivery, food... and maybe even a partnership to publicize the business if possible (depending on the influence that the person has in the media, we will close a partnership so that our business is known on social networks)
We will be able to do draws with people on our social networks, this will bring greater interaction with our business, and people will be interested in
We have a few types of income sources, which would be the rent of the space we make available to the client (including their kitchen is a common space for all clients), and the percentage of the net profit that clients received. In addition, we will offer several courses for our client companies.
Key Resources
To attract our customers (restaurants that rented our spaces) we will make several promotions, such as:
Customer who pays, without delay, 3 consecutive months will receive a discount on the 4th month;
"Competitions" among restaurants: the place that earns the most in one month will get a discount on the next month's rent;
By closing X months, the company will get a discount on one of our courses.
Cost Structure
space rental
IPTU
motorcycle couriers
Infrastructure
Marketing